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Financial Planning
 
"Lack of money is no obstacle, lack of an idea is an obstacle"
Ken Hakuta

The objective of financial planning is to ensure that our clients achieve their lifetime goals by creating clarity as to what these goals are and agreeing a strategy for achieving them.

The most important stage in financial planning is the clarification of our clients’ aims and objectives are and assessing our clients’ attitude to and propensity for risk. We recognise that often how a client lives his/her life is a better indicator of their propensity for risk than what they tell us!

So, we spend time trying to understand our clients – their needs and value system, their wants, desire and passions. In doing this, we hope to establish the key drivers in their lives – this is essential to the advice process as it allows us to determine what is or is not suitable for them.

Our job is then to identify and agree a suitable short, medium and long term strategy. This would typically incorporate :

  1. Efficient money management :
    a:   personalised budgets (income and expenditure);
    b:   funds for emergencies;
    c:   liability/debt strategy and management
  2. Investment strategy
  3. Retirement planning
The AJS Financial Route map

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Anna Sofat contributes to trade and national press and has appeared in national press, TV and radio.
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